If you happen to live anywhere on planet earth, you will probably know by now that Apple finally announced the iPad mini – the worst kept secret in tech for many moons – on Tuesday, October 23rd. If you were paying attention, you will also know that the iPad mini has what is, for all intents and purposes, essentially an eight inch screen. Yes, it is a smaller iPad but is it as pocket-able as a 7 inch Google Nexus? Apple also announced a $329 price-point for the low-end model; a mere $170 cheaper than the low-end iPad. $329 is awfully close to a $499 iPad and quite possibly not the price-point that the consumer market was hoping for.

Yes, the iPad mini  is incredibly light and incredibly thin but Dr. Data remembers what happened with the first MacBook Air. Upon the day of annunciation, Saint Steven of Jobs demonstrated the thinness and lightness of the laptop by inserting it into a standard inter-office envelope. A fair number of consumers did similar things with their latest toy and more than one of these laptops were thrown away by mistake. Sometimes thinness and lightness can work against you.

As for a price-point, consumers were hoping for something along the lines of that for the Kindle Fire and Nexus 7; $199. With the iPad mini, you do get a larger screen and a tablet that you can hold in one had – provided you have a fair-sized mitt – but is that really worth the extra $130? The current economic climate have made consumers quite price conscious and they may very well eschew the cachet of owning an iPad for the price practicality of the Kindle Fire or Google Nexus. Women are looking for something that they can easily slide into a purse or handbag while Guys are looking for something that will easily slide into a shirt/coat pocket or shoulder bag. It remains to be seen if that will be as easy to do as with the Nexus 7.

In the run-up to this long-awaited announcement, some market research indicated that the iPad mini might elicit more ho-hums than huzzahs from consumers. The Apple faithful may sing hosannas as they queue  up for the iPad mini but the rest of the market; no so much. The $329 price point seems to help  ensure this prediction coming to fruition.

For a comparison of the iPad mini, the Kindle Fire and the Nexus 7,  see the article about this on c|net.

Whilst we are on the subject of the 6,000,00o ton gorilla from Cupertino, here are two other items submitted for your consideration:

  • Some Russian Orthodox Christians view Apple’s logo as a symbol of sin that they would like to see outlawed. Read all about it on c|net.
  • Venture capitalist, Robert MacNamee wonders if Apple has become a “dumb monopolist”. Those of you extant and old enough to stay up late and watch Super Bowl commercials in 1984 will surely remember Apples landmark “1984” commercial that ran once and only once. Back in the day, Apple was the iconoclastic rebel striking a blow against Big Brother – read Microsoft. Dr. Data has wondered for quite a while  if Apple is now more like the characters in that other novel by George Orwell; Animal Farm. For those of you who may have forgotten your Civics and Government classes in high school or college, by the end of the story, the Pigs had become indistinguishable from the human masters they once sought to overthrow. Read the full story in the Upstart Business Journal.

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