One of the most disturbing trends – at least for someone who helps folks with their PC problems – in recent years has been the intentional misdirection, a.k.a. “Bait and Switch”, that has become prevalent on download sites. Of course, this kinda thing has been going on forever – keep in mind that “internet years” are like “dog years”, only more so – but in recent history, it has run rampant. A lot of this sort of thing appears on download sites that are supported by advertising. While the person or organisation who owns the site is somewhat at the mercy of advertisers, Dr. Data cannot help but wonder how many of them are complicit in the misdirection schemes.

My first example is from the website for The Windows Club which offers advice, technical information and some really handy utilities. The example was taken from a post about the free edition of A+ Folder Locker. (Clicking on the image below will show a full-size version of the screen capture.)

Can you find where to download this apparently terrific product? Well, Dr. Data will give you a hint; The download link is not one of those word combinations in blue with the double underscore. (Placing your mouse pointer over them will cause one of those annoying  pop-up ads to appear.) The line in blue that begins with “Stay Safe!” is incorrect as well. That’s obviously an ad for Acronis True Image. Most likely, your eye will be drawn to the big green button that says DOWNLOAD. It even looks like it’s the place to go because the OS compatibility, Language and Version # are listed beneath it. In reality, clicking the green button will take you to a page that says that your download is ready. If you read the accompanying text, you will discover that you’re not getting the above-mentioned software that you cannot live without. Instead, you will be downloading something called the Zoom Download Manager. The only people who might really need something like this are those folks who are burning up their DSL connection with perpetual downloads. This product may be legit but you don’t really need it.

N.B. The text underneath the DOWNLOAD button mentions “” which is up for sale by one of the domain name re-sellers. The link will actually take you to The fact that the text says one thing while the link takes you somewhere else makes Dr. Data feel that the whole thing is more than a bit dodgy.

In case you were wondering, the real download link is the blue text in the sentence that reads “Head over to its home page, if you want to download it.” It’s right there in plain sight but the eye is misdirected to the DOWNLOAD button first. You should also know that there is another green DOWNLOAD button a paragraph or so above the text in the example. Is this confusing or what?

For our next example, Dr. Data will give no hints. (Clicking on the image below will show a full-size version of the screen capture.)

Dr. Data was trying to download Piriform’s excellent file recovery tool, Recuva from It’s easy to do directly from Piriform’s own download site but FileHippo makes things much more confusing. Can you tell where the real download link is?

Play the Jeopardy “Think Music”

[ca_audio url=”″ width=”500″ height=”27″ css_class=”codeart-google-mp3-player”]


OK. Give up? The real download link is circled in red on the image below.  (Clicking on the image below will show a full-size version of the screen capture.)

The big green DOWNLOAD button (circled in purple) is for an audio converter that you probably don’t need and that is probably supported by advertising. The red “START DOWNLOAD” button (circled in orange) will take you the page shown below. (Clicking on the image below will show a full-size version of the screen capture.)

This is definitely not Recuva but it is for a similar product and may not be free as Piriform’s product currently is. Long story short, you have only a one in three chance of getting what you came for on the 1st shot. Given that English is read from left to right, odds are that you’ll go for the red START DOWNLOAD button first. If not, the big green DOWNLOAD button will probably be your next most likely destination. The real button to download Recuva is the smallest of the three graphics and in the right-hand column where folks are used to seeing ads.

In all of the examples above, the misdirection destinations are probably legitimate but what if they are not? What if the Download Manager contains malware?  With some malware sites, you don’t even have to actively download anything. Just visit the site and they will infect your PC for you.

Here are your take-aways:

  • When downloading software – especially freeware – always take the time to read the contents of the entire page before clicking the download link.
  • Many of the misdirection links will load something you probably don’t want or need to your PC. You may say to yourself “I’ll get rid of it later” but the odds are that you probably won’t.
  • Some of the misdirection links will take you to sites offering a similar product but not what you came to get.
  • When downloading utilities, etc. check first. This site is run by C|Net and is good, safe & reliable. While they do have ads and sponsored products, the download links for the software you want are clearly marked and there is no attempt at misdirection.
  • Above all, take your time. Trying to find and download software in a hurry can result in you selecting the wrong product or – even worse – downloading something that will harm your PC.


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